What's Brewing On 'The Morning Show' (Global TV Canada): The President Choice Gourmet Coffee to be displayed on TMS Till End Of Year!

 Morning Show (TMS) at Global TV (Source: Global News)

Everybody knows and loves 'The Morning Show' (TMS) on Global TV Network. This time around, something special will be brewing on the Canada's No.1 Morning TV Show, as PC (Loblaw Companies) Sponsor the program to display their Gourmet Coffee (Premium Coffee) for upcoming Months (Till End Of Year). 

Loblaw Companies (TSX: L) & Corus Entertainment Inc. (TSX: CJR.B) (Sept 11, 2025): The two corporations jointly announced their New and Amazing partnership for coming months to showcase their President Choice Beverage products including of President Choice's Gourmet Coffee on 'The Morning Show' presented by Jeff McArthur & Carolyn Mackenzie.

This collaboration between two studios houses i.e., The Morning Show & OpenMind Media,  will bring a New Outlook and Branding of the most watched and legendary Morning TV Show  of Canada. This also gives PC's Beverages' & Coffees' already widely know amongst the Canadians, "Exclusive Exposure" to market their products on National TV Show. This New appearance will include all-new Beverage Cam, a weekly highlight filmed in the show’s iconic Green Room, recently renovated with PC and The Morning Show branding. The fun segment will spotlight the day’s upcoming guests in an exciting and dynamic way.

The Morning Show (Introduction) (Source: The Morning Show, YouTube)

Corus Entertainment Inc. (TSX: CJR.B, May 08, 2025) earlier this year, had announced ‘The Morning Show’ content ratings which included 17% year-over-year audience increase and show reaching 1.2 Million Adults every week on Global TV. Not only this, The TV Show hosts Carolyn Mackenzie, Jeff McArthur and Morgan Hoffman were nominated for a Canadian Screen Award (CSA) 2025 for Best Host, Talk Show, or Entertainment News Program. 

Jordan Schwartz (Head of Morning Programming at Corus) spoke about this partnership, "Corus Entertainment and The Morning Show are thrilled to partner with President’s Choice® as our official beverage sponsor. As the #1 choice for morning television in Canada, we know our viewers share our appreciation for the taste, quality, and innovation that Canadians have come to love from PC."

Lindsay Cook (Vice President Control Brand, Loyalty & Joe Fresh Marketing, Loblaw Companies Limited) marked this partnership as, "We are excited to partner with The Morning Show, a program that, much like a great cup of PC® coffee, brightens and enriches the start of many Canadians’ day. This collaboration provides an incredible platform to highlight why PC coffee offers gourmet coffee, at the exceptional value our customers expect, while being roasted in Canada."

Ground Coffee, PC The Great Canadian (Light to Medium Roast Coffee) (Source: Loblaws)

Athena Best (Associate Director, Media Partnership, EssenceMediacom, WPP Media) said, "To make a meaningful connection with the audience, we focused on creating emotionally engaging content and running it across linear, digital and social platforms. Instead of a single launch, we wanted to have sustained storytelling to spark conversations and ensure what we produced resonated authentically with Canadians." 

These are exciting times to be watching and seeing this magnificent show. As Jennifer Aniston (Playing Alex Levy), Reese Witherspoon (Playing Bradley Jackson) & Billy Crudup (Playing Cory Ellison) Starrer The Morning Show Apple TV+ Drama Series is Now Playing its New Season (Season 4). Watch the Show exclusive at Apple TV and Amazon Prime.

So, get your mugs out and switch that TV On to See What's New on The Morning Show at Global TV.

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About The Morning Show

The Morning Show (TMS) is Canadian Breakfast TV Show edition, by Global TV (Corus Entertainment Inc.) broadcasted on weekdays from Lakefront Studio at Corus Quay in Downtown, Toronto. The Show is presented by Jeff McArthur & Carolyn Mackenzie. The Show welcomes viewers from across the country for an hour of smart conversation, lifestyle segments, big-name guests and has also featured live performances by acts like Pentatonix, Vance Joy and the Barenaked Ladies. Click here to Watch The Morning Show.

You could also watch the latest videos and episodes at Youtube, and follow the show on Instagram, X and Facebook.

About Global TV

Global Television Network launched in 1974 by Global Communications Limited (Established 1970, Founders Al Bruner & Peter Hill, Headquartered Toronto) is a Canadian Broadcasting Network (CBN). The Commercial Network is source of top quality news, daytime, and primetime programs, popular TV Shows like Survivor, NCIS, Big Brother, Big Brother Canada and more. The Network Airs in Canada and United States to millions of viewers daily, along with websites and app viewers. In 2016, Corus Entertainment acquired Shaw Media (along with Global TV). To learn more about Global, please visit globalnews.ca

About Corus Entertainment Inc.

Corus Entertainment Inc. (TSX: CJR.B) is a leading media and content company that develops, delivers and distributes high quality brands and content across platforms for audiences around the world. The company was established in 1998 by James Robert Shaw, the company's portfolio today includes multimedia offerings encompass 30 specialty television services, 36 radio stations, 15 conventional television stations, digital and streaming platforms, and social digital agency and media services. For more information visit corusent.com.

About Loblaw Companies Limited

Loblaw Companies Limited is Canadian Top 100 employer with 2,400 store locations, 190,000 employees across Canada. The Company was originally founded in 1919 with self-serve, Cash & Carry Concept of grocery retail, had the expanded itself from Canada to across border in New York within few years. Today, Corporation owns 28 brands including leading brands like Real Canadian Superstore, Real Atlantic Superstore, T&T Supermarket, Wholesale Club, No Frills, Shoppers Drug Mart, and More. To know more about the organizations, please visit, loblaw.ca/