WestJet & Canadian Tire Corp. Forms Alliance To Enhance Their Loyalty Programs Experience For Members

 

     Boeing 737-8 MAX (Source: The WestJet Group, Who We Are)

 

If you shop at your local Canadian Tire Corp., Limited (TSX: CTC.A, TSX: CTC, "CTC") and travel with WestJet Airlines (TSX: WJA), the Corporation's have announced via joint media advisory to bring more towards your dollar spent with them.

On May 8, (2025) (CNW): WestJet & Canadian Tire Newsrooms shared about the strategic partnership to improve and link their rewards program for it's customers to get more benefits by stacking their CTC Money & WestJet Points. The arrival of this program will be in effect by early 2026, as both teams at WestJet & Canadian Tire works together on specifics to bring this program to life. 

The WestJet members who will opt to link the benefits, will get the ability to convert the WestJet points to CTC Money. The members who either hold a Triangle Mastercard or WestJet RBC Mastercard will be provided with provided with better rates to accumulate the points or money, while shopping across the banners of WestJet & Canadian Tire.

               Canadian Tire, Welland, Ontario (Source: Canadian Tire Investors Presentation, Q1 2025)

The Triangle reward program at Canadian Tire, helps to collect 0.4% CT Money on qualifying purchases at Canadian Tire and subsidiary stores while shopping including Canadian Tire, Sport Check, Mark's (L'Equipeur), Party City, Sports Experts, Atmosphere, Hockey Life, Sports Rousseau, Hockey Experts, L'Entrepot, Petro-Canada. 

You can also earn Earn 3ȼ CT Money on Gas+ Fuel purchases (per litre) when you pay with cash/debit. The collection percent increases by 10 folds (i.e. Reward of 4% CT Money) when you use Triangle Master Card (Credit Card) to shop at Canadian Tire and partner stores with 5ȼ CT Money on Gas+ Fuel purchases (per litre) and 1.5% CT Money Collection at Grocery Stores (excludes Walmart & Costco).

The WestJet who recently revamped their Reward's Program and brought forward more ways to redeem their point for its members which included redemption for entire flight, seats, bags and cabin upgrades, purchasing products from WestJet e-store (WestJet Reward e-store). 

Not only that, you earn more rewards on more sections of your flight bookings inclusive of Base fare, Carrier Surcharge, Seat selection, Checked Bags, Cabin upgrades purchases, Vacation packages. For frequent flyers, with WestJet RBC Elite Mastercard a tier of four levels (Teal, Silver, Gold and Platinum) is available which unlocks exclusive offers, bonus points, discounted fares on premium and business cabins, merch from WestJet stores and more.

                                        Canadian Tire & WestJet (Source: Press release at WestJet) 

In the Press release at CTC, Daryl Jenkins (Executive Vice President & Chief Development 

Officer, Canadian Tire Corporation) closing statement was:

 

"This is an exciting step as we extend the reach and value of Triangle Rewards, putting more Canadian Tire Money in the hands of millions of Canadians" and "Travel is a meaningful category for our members and WestJet is the ideal partner to help us reward them better, whether they're flying across the country or shopping for everyday needs."

The counterpart at WestJet Airlines, John Weatherill (Group Executive Vice President and Chief Commercial Officer, WestJet) mentioned in WestJet Press release:

"We are thrilled to bring our WestJet flights and vacation packages into the Triangle Rewards program and excited that our WestJet Rewards members will soon be able to earn WestJet points on their everyday purchases at CTC banners; helping them get closer to their next trip" and "The partnership between WestJet and CTC represents a powerful collaboration between two beloved Canadian brands."

About The WestJet Group

The WestJet Group operates under three banners inclusive of WestJet Airlines, Sunwing Vacations and WestJet Cargo. WestJet founded in 1994 by Clive Beddoe, along with co-founders Mark Hill, Don Bell and Tim Morgan, took its first flight in 1996 with approx. 220 employees and was operating with 16 aircraft to 12 destinations by 1999 before going public in TSE on July 13, 1999. The company now goes to 100+ destination with 191 aircraft carriers. More about WestJet at WhoWeAre

For Current Openings at the firm, please visit Career Opportunities. To view all stories, articles and news about WestJet, please visit WestJet Newsroom

About Canadian Tire Corporation, Limited

Canadian Tire Corporation, Limited (TSX: CTC.A, TSX: CTC, "CTC") and its subsidiaries are a group of companies that include a Retail segment, a Financial Services segment and CT REIT. The retail business of Canadian Tire is operating since 1922. The Retail segment also includes Mark's and Mark's WorkPro, SportChek, Hockey Experts, Sports Experts and Atmosphere. The company also operates the small segment stores under PartSource, Canadian Tire Gas+, Party City and Pro Hockey Life. More information can be found at Canadian Tire Corporation

For Current Openings at the firm, please visit Career Opportunities. To view all stories, articles and news about Canadian Tire Corp., please visit Canadian Tire Newsroom